NEMZZZ’s work with Top Music Marketing spans promotional campaigns across Spotify and YouTube. This case study follows two releases: “Escape” on Spotify and “LSW FREESTYLE” on YouTube, with a separate campaign report for each platform.
Top Music Marketing’s approach
Music discovery takes different forms on an audio platform and a video platform. Top Music Marketing’s work around these releases used Spotify advertising to support audio discovery and YouTube promotion to support video visibility.
The reports below are presented separately because impressions, clicks, and TrueView views describe different types of audience activity. Combining them into a single stream or audience total would obscure what each campaign measured.
Escape Spotify advertising campaign
Top Music Marketing promoted “Escape” through Spotify advertising. The report names the release and displays delivery and engagement metrics within the TMM Business account.
These are advertising metrics, not Spotify stream counts. The supplied report does not show the campaign date range or spend.
LSW FREESTYLE YouTube campaign
Top Music Marketing also supported the YouTube promotion of “LSW FREESTYLE.” The associated Google Ads report records impressions, TrueView views, view rate, and interactions. Its displayed chart spans July 22, 2022 to November 22, 2022.
The report uses rounded totals. TrueView views are an advertising measurement and should be read separately from a video’s public lifetime view count. The screenshot provides an account reporting overview; it does not display the video title within the captured frame.
Top Music Marketing artist spotlight
NEMZZZ’s roster spotlight brings the two campaigns into the wider context of his artist journey with Top Music Marketing.
Top Music Marketing artist spotlight featuring NEMZZZ and Escape artwork
NEMZZZ artist portrait in a red outfit
NEMZZZ artist portrait in a blue outfit
Campaign summary
The “Escape” and “LSW FREESTYLE” campaigns show Top Music Marketing’s promotional work across audio and video discovery. Separate platform reporting makes the results useful: Spotify records ad exposure and clicks, while the YouTube report records video advertising views and engagement.
