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Release planning
Release promotion built around timing.
A strong release campaign connects your song, story, audience, content, playlist pitching, and reporting into one clear plan.
Single / EP / Album
One campaign plan, shaped around the release date and the story behind the music.
Start with focused playlist pitching and organic promotion, then connect content, timing, and reporting around the same release goal.
Explore all music marketing services or read practical release and growth guidance on the TMM blog.
Campaign timeline
A clear campaign from first prep to follow-up.
The exact timing changes by project, but every release benefits from defined preparation, launch, and reporting moments.
01
30 days before release
Confirm the story, audience, release assets, smart link plan, and campaign priorities.
02
14 days before release
Prepare playlist pitch copy, curator targets, social ideas, and pre-release content.
03
Release week
Coordinate outreach, organic promotion, social publishing, and audience touchpoints.
04
7 days after release
Review early signals, continue outreach, and adapt content around real listener response.
05
30 days after release
Report on campaign activity, capture lessons, and plan the next release-growth step.
What is included
The essentials for a more organized release.
Build a practical campaign scope around the parts you need most.
Release strategy
Playlist pitch preparationCurator outreachSocial media content ideas
Smart link supportCampaign reporting
Next-step recommendations
Best for
Campaign support for every release chapter.
Choose a focused launch or connect release promotion to a longer artist growth plan.
New singles
Build a focused story and rollout around one track.
EP launches
Connect multiple songs through one release narrative.
Album campaigns
Plan a longer campaign with clear content and reporting moments.
Rebrand moments
Introduce a new sound, visual direction, or artist chapter.
Independent artists and labels
Add a practical campaign team without losing creative control.
Packages
Choose the right level of release support.
Start with a plan, launch a focused campaign, or connect your releases to ongoing artist growth.
FAQ
Questions before your release campaign.
Clear answers about timing, playlist pitching, content support, and campaign expectations.
More guidance is available in the music marketing blog.
Ideally, start four to six weeks before release so there is time to prepare your story, assets, playlist pitch, curator targets, social content, and reporting plan.
Yes. Pre-release support can include strategy, smart link planning, pitch preparation, curator research, content ideas, and campaign setup before the track goes live.
No. Results vary by release, audience fit, timing, and campaign scope.
Playlist pitch preparation is part of release planning. Active curator outreach and pitching are included in selected packages and confirmed in your campaign scope.
Yes. We can develop short-form content ideas, release themes, hooks, and publishing prompts that support the wider campaign.
Book a free strategy call or contact TMM with your release date, private or public music link, genre, goals, and current campaign assets.
